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ZeroWater vs. Brita vs. PUR

Derek Hales

Written By: Derek Hales

Updated on:

Looking for a water filtration system that results in better tasting water and better contaminant removal? Water is water, right? Maybe not.

In this guide, we’re looking at ZeroWater vs. Brita vs. PUR to find out which filtration system yields the best water.

Let’s dive right in.

  • Filter Speed: 0.80 cups/min
  • TDS: 511 ppm
  • Taste Score: 69%
  • Pitcher Capacity: Varies
  • Price: $
  • Filter Speed:1.05 cups/min
  • TDS: 396 ppm
  • Taste Score: 83%
  • Pitcher Capacity: Varies
  • Price: $
  • Filter Speed: 0.80 cups/min
  • TDS: 0 ppm
  • Taste Score: 60%
  • Pitcher Capacity: Varies
  • Price: $

If you’d rather watch our review video than read we’ve got that below:


Overall performance of any water filter comes down to three main factors.

  1. Contaminant Removal
  2. Taste Test
  3. Filtration Speed

For the most accurate performance results, we rely on a combination of these tests to evaluate the quality of water from each filter system.

Which water filter is best? Brita vs. PUR vs. ZeroWater
Which water filter is best? Brita vs. PUR vs. ZeroWater

1. Contaminant Removal

When we’re looking specifically at contaminant removal, there are a number of different minerals, chemicals, and other particulates that come into consideration.

The table below outlines all of the contaminants that each filter removes.

ZeroWater has one style of filter, while Brita and PUR both offer two different systems, with different levels of filtration.

Contaminant ZeroWaterBrita Longlast FilterBrita Standard FilterPUR Lead Reduction FilterPUR Standard Filter
Bisphenol AUnknownNoNoYesYes
Carbon TetrachlorideUnknownNoNoYesYes
Chlorine (Taste and Odor)95%YesYesYesYes
Particulates (Class I)UnknownYesNoYesYes
Industrial PollutantsUnknownNoNoNoNo
Cyst (Parasites)UnknownNoNoYesYes
Nominal ParticulateUnknownNoNoYesYes

In addition to contaminant removal, we also consider the number of total dissolved solids removed from the water (or TDS for short). This number can be found by testing water using a TDS meter.

  • The higher the number, the more dissolved solids remain in the water.
  • The lower the number, the closer it is it completely purifier water.

NOTE: TDS does not always equate to water quality. A rating of 0 does not necessarily mean that the water is flawless, just as a slightly higher rating does not mean that the water is poor quality.

Did you know that most water filters today cannot decipher between good minerals and harmful contaminants? They work to clear the water of anything that isn’t purely water.

This explains how a score of “0” isn’t always required to have pure and good tasting water. Good minerals naturally found in water can raise the TDS score as well as other naturally occurring particles, like salinity in softened water or healthy minerals in mineral water.

TDS meter (total dissolved solids)
TDS meter (total dissolved solids)

In the way that good minerals can raise the score, there are also certain additives that could generate a TDS score of 0 and be in the water, undetected.

Our Results

To perform our TDS test, we used a meter and ran the water through each filter three times.

For the sake of good science and (and good economics), we also tested an off-brand filter in the PUR filter to see if third-party filters could pass the same standards.

Here were our findings:

NOTE: PPM stands for “parts per million”


manufacturer filter

  • Pre-filtered: 542 ppm
  • 1st Pour: 530 ppm
  • 2nd Pour: 555 ppm
  • 3rd Pour: 511 ppm

PUR (3rd party)

3rd party filter; Aquacrest

  • Pre-filtered: 542 ppm
  • 1st Pour: 509 ppm
  • 2nd Pour: 498 ppm
  • 3rd Pour: 405 ppm


manufacturer filter

  • Pre-filtered: 542 ppm
  • 1st Pour: 495 ppm
  • 2nd Pour: 428 ppm
  • 3rd Pour: 396 ppm


manufacturer filter

  • Pre-filtered: 542 ppm
  • 1st Pour: 0 ppm
  • 2nd Pour: 0 ppm
  • 3rd Pour: 0 ppm

In our previous PUR vs. Brita comparison we had noted that taste improved dramatically by running additional water through each filter. In line with that thinking, we wanted to test the TDS at varying levels of filter “flushing”.

  • 1st Pour – This was done with no flushing. We simply installed the filter, filled up the reservoir, let it filter, then immediately test the water.
  • 2nd Pour – For this, we filled the reservoir several times to lightly flush the filter.
  • 3rd Pour – For this test, we filled the reservoir numerous times, running several gallons of water through each filter.

For reference, here were the PPM levels of some of the other unfiltered water sources around our property.

Guest House Tap

542 ppm

Main House Tap

580 ppm

Refrigerator Door

442 ppm

PUR vs. Brita

Our main house uses a water softener system, which explains the higher TDS levels. Our refrigerator is a 2019 GE Monogram.

2. Taste Test

Beyond filtering out contaminants, taste is another huge factor that plays into better wter filtration.

While there is no truly objective way to test how good water tastes, we did have a few ideas…

Brita vs. Pur scoring

To perform our taste test, we blindly offered a small group of individuals water from each filtered source, PUR vs. Brita vs. ZeroWater vs. Tap and asked them to score the water, based solely on taste and personal preference.

Each cup of water was poured into a paper cup and unmarked (except for a notation on the bottom of the cup so I could tell which was which when compiling the data).

Here were the results.







Unfiltered Tap


Overall, the individuals made the collective decision that Brita water tasted the best, closely followed by PUR.

ZeroWater wasn’t preferred by most of our testers. On average testers rate it lower than both PUR and Brita.

Several testers remarked that the water tasted pure, but was so different than what they were used to that they didn’t like it.

3. Filtration Speed

Filtration speed is the last factor we considered when scoring these water filters.

What is the filtration speed?

This is defined as the amount of time it takes for the water to go from “unfiltered” to filtered, pure, and ready to drink.


0.80 cups/min


1.05 cups/min


0.80 cups/min

Of course, filter speed isn’t everything, but we did think it was relevant to include to give you an idea of how long it takes to get your purified water.

Design Overview

All three of these brands are made up of a two-part system:

  1. The Pitcher
  2. The Filter

The Pitcher

PUR, Brita, and ZeroWater all have a variety of different pitcher sizes and styles. Some are top-pour models, while other are larger tank-styles with a flip valve at the bottom.

ZeroWater vs. Brita vs. PUR: the pitchers / water tanks
ZeroWater vs. Brita vs. PUR: the pitchers / water tanks

Regardless of the style, each pitcher uses the same respective filter.

PUR & Brita Filters

Both Brita and PUR have two different types of filters available and ZeroWater has one style.

Brita and PUR water filter types
Brita and PUR water filter types

The Brita system works with the Standard Filter or the Longlast filter. Similarly, the PUR system works with the Basic Filter or the Lead Reduction Filter.

All four of these filters above are basically 2-stage filters. Unfiltered water enters the filter, flows through a variety of fine mesh or another particle barrier, and then through a carbon particle barrier.

ZeroWater Filter

Unlike the 2-stage filters, ZeroWater has a 5-stage filter. There are more layers, but the same basic concept applies—a fine particulate layer up top and a larger carbon filter (shown as red below) on the bottom.

The exact layers break down as:

zero water filter - 5 stage filtration
zero water filter – 5 stage filtration
  1. Coarse filter screen: captures fine particles and sediment
  2. Foam distribution: disperses water evenly across the entire width of the filter
  3. Carbon layer: filters out additional contaminants and helps improve the taste
  4. Ion exchange resin: removes foreign ions from the water
  5. Fine screen: removes ultra-fine particles

Which water filter should you buy?

zerowater vs. brita vs. PUR
ZeroWater vs. Brita vs. PUR: the filters

I would recommend Brita to people who:

  • Want to spend less money on filters – At the time of our review, Brita filters generally seemed to be less expensive than both PUR and ZeroWater.
  • Want the best tasting water – based on our taste tests, Brita water tastes the best (according to our taste testing panel). It was far from perfect when it comes to TDS, but as far as taste goes, Brita is #1.

Click here to learn more or to buy the Brita water filter.

I would recommend PUR to people who:

  • Want a pitcher that removes more stuff – Number by number, the PUR filter does remove a larger range of contaminants. If you suspect your water source is more susceptible to these contaminants then PUR would be a better choice.
  • Your water source isn’t high on TDS – PUR was the worst when it came to removing dissolved solids. If you live in a place with hard water or otherwise have a high TDS I would suggest not getting PUR.

Click here to learn more or to buy the PUR water filter.

I would recommend ZeroWater to people who:

  • Want to purify down to 0 TDS – If the number of total dissolved solids is the most important issue, it’s hard to beat the performance of ZeroWater in terms of TDS alone. This filter blew the others right out of the water, taking TDS down to 0 every single time we tested.
  • You’re okay getting used to new tasting water – removing 100% of TDS means the water is going to likely taste very different compared to what you’re used to. As a result, it can take a while to get used to the new taste of the ZeroWater.

Click here to learn more or to buy the ZeroWater filter.


  • June 12, 2020 – Updated our taste tests following the conclusion of our expanded taste test data set. With these updates Brita’s score increased slightly, PUR’s decreased slightly, and Zero’s increased moderately. Also, cleaned up a few minor formatting and wording mistakes.
  • June 8, 2020 – Initial version of the page was published.

About Derek Hales

Derek HalesDerek Hales is the Founder and Editor-in-Chief of He has been featured in Fast Company, Reader's Digest, Business Insider,, She Knows, and other major publications. Derek has a Bachelor's Degree in Business Administration from Kansas State University. Hales has been testing and reviewing products for the home since 2014.

Need Help? Ask Your Question Below.

10 Comments on “ZeroWater vs. Brita vs. PUR”

  1. You may need to consider that ZeroWater has a problem with the water tasting acidic, almost lemony, after a few months of use. I read that other people had this problem too. I threw away my ZeroWater system because of this. Also the taste wasn’t good.

    • I’ve experienced that taste. I believe it’s a manufactured taste and supposed to indicate it’s time to replace the filter. If you’re still tasting it after you’ve replaced the filter then you need to clean your tank / pitcher.

  2. This was SOOO helpful! Thank you!!
    Due to changes in my economic status. I’m changing from ZeroWater to something a bit more affordable. This helped me in knowing I wasn’t the only person getting a higher TDS score AFTER filtering and some of the trade offs.

  3. It would be nice to include 2 additional reference points.
    #4, output from a single stage 10″ under-sink filter, using a cartridge such as the Pentek CCBC-10 coconut carbon block cartridge [155787-43];
    #5, output from a 5-stage reverse osmosis system.
    And, cost per gallon.

    The Zero Water system is probably going to be far more expensive than getting better quality reverse osmosis water from a machine at the grocery store, for $0.35 – 0.45 / gal.

    • Possibly.

      In the future we may do a comparison of other water types and purification systems. However, here we just wanted to look at 3 of the most popular at home water filters.

      Not everyone wants an RO system. Not everyone wants to deal with water from the grocery store. That’s why these types of at home filters are popular.

  4. Thank you for this review. I learned a lot and it was very helpful in guiding me to the next water filter pitcher I want to purchase. Thanks again!